Flo and Joe in a field of oats, smiling.

Our Story

When the world went into lockdown, we moved 20 minutes from the city back to Flo's Cotswold family dairy farm. Over several nights, we got chatting about plant-based eating and where the future of British farming fits into that story.

British oats are world-renowned, and they've long been grown on our regenerative family farm. We wanted to build on this rich – and personal – agricultural history to create an oat drink with real provenance, one that’s fresh, sustainable, and produced with care. That's when Rogue Oat was born.

A 'Rogue Oat' is a farming term for an oat growing in an unexpected place. We felt an oat drink that sprouted on a dairy farm – a place you'd be surprised to find it – is just that. With its creamy, delicious taste and low-impact production, it’s our way of offering something new while staying rooted in our farming heritage.

We’ve gone Rogue.
Flo and Joe